Personal Brand Is Essential for Survival in Modern World
“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” - Seth Godin
Introduction:
If you are running a successful business chances are you probably already have a solid personal brand presence. And If you don't maybe you should consider one. A personal brand can boost business awareness, increase conversions and ensure that you work with the clients that you love.
A personal brand can help you connect deeply with your audience on a unique level that a business brand could absolutely never.
With that said, here are 3 reasons why you should start a personal brand online today! 👊
1. People do business with people
When you walk into a business, especially a growing business, you are not buying from machines.
2. Your customer wants to know you
People want to know the behind scenes. They want a human connection.
3. Become an authority
You know your stuff. Other people need to know that you know your stuff too. Once they do, they will begin to think of you as an expert and an authority figure in that particular area of expertise.
4. Build relationships with potential customers
Because you are posting directly to your pages, people will start to see what it is that you offer and will potentially want to become customers.
5. You can create a new source of revenue
Now that people know you, they might want to learn from you and your experiences, given you a new source of revenue that your buisness couldn't have given you in the past...like mentorship, whether you choose to do group or 1:1.
6. It drives long-term results
Once you build a solid online presence, that can never be taken away from you! It's yours forever.
Other resources to help you get started with blogging
Youtube video coming soon!
Start your own blog checklist:
Here is a quick checklist to get you started with your online personal brand. Remember imperfect action beats inaction, get started and keep publishing.
Identify 1-2 platforms you can create consistently on
Identify your niche of people you want to serve.
To get content ideas you can use this resource - https://answerthepublic.com/
